Mahrukh Imtiaz 0:00
Welcome to the Spicy Chai Podcast. I’m Mahrukh Imtiaz, I host this podcast and still work a successful and fulfilling nine-to-five. My guests are content creators just a bit ahead of you, you will hear about their struggles and then learn from their mistakes so that you can avoid making them. So, grab a cup of Spicy Chai!

And let’s get started. All right, so we are in the rapid-fire segment. So here I asked Kenneth, our guest this week, some really quick, rapid-fire questions, and he has 60 to 90 seconds to respond to them. So are you ready, Kenneth?

Yes, ma’am.

Awesome.

So, one piece of advice you would give to creators starting on LinkedIn,

Kenneth Ellington 0:39
I would say fine. Specifically, you say you’re able to talk to for an hour without anybody being able to stop you, I think that’s a pretty good way to start. It can be kind of rough. If you’re trying to be all over the place and try to be an expert in anything. Right? This find that one area that you’re really passionate about, and you’ll be good at in the long run, I would say

Mahrukh Imtiaz 0:58
What one piece of advice you would give to someone who is starting as a solopreneur with a nine-to five,

Kenneth Ellington 1:04
I’ll go one back towards our previous information, I would say surround yourself with people that truly have your best interests at heart, and makes it a lot easier when you get down day. There’s no prep days, we’re not making any sales, or no one’s responding towards you

Mahrukh Imtiaz 1:19
What that one thing you love about being a solopreneur while juggling your nine to five.

Kenneth Ellington 1:25
So probably the biggest thing is like I’m my own boss. So I kind of I kind of get to do I want to like like what I want to do. Like when I want to do it right. Nobody yells at me. No, unfortunately, what and beatings, I don’t want to go to that probably the biggest benefit towards it is very refreshing, right? If I want to change something, I can change it right there. Right then right there. So it’s pretty cool. My perspective.

Mahrukh Imtiaz 1:48
I 100% agree. That’s one of my favorite things, too. One thing you hate about being a solopreneur while doing your nine-to-five,

Kenneth Ellington 1:56
I would say to start off because it’s piggyback off of everything that’s on you. Right? Um, I do have a team around me but also all decision come back to me, right, so I’m in charge, right? Like I’m holding my people’s features in my hands, which kind of stresses me out a lot. Right? I feel like I’m LeBron James on the basketball court. It’s a lot I don’t know how he does it all day every day. Um, that’s part of the biggest thing for me.

Mahrukh Imtiaz 2:21
LeBron is pretty cool. Do you know? Are you are LeBron fan like,

Kenneth Ellington 2:28
He’s not my favorite player, but I respect his game and what he’s done for our community a lot

Mahrukh Imtiaz 2:32
Totally random. But well, who’s your favorite basketball player?

Mahrukh Imtiaz 2:36
I would probably say yes. At this point.

Mahrukh Imtiaz 2:38
Ah, yeah, he’s been MVP for a lot of years.

Kenneth Ellington 2:41
Right? Yeah, you’ve been you’ve cracked it back, like two years ago.

Mahrukh Imtiaz 2:45
Yeah, yeah, I was gonna say so. Alright, back to the rapid fire. Sorry about that. I’m, uh, I used to be a big basketball fan around 10 years ago. And then now it’s been more cricket. But you know, I was when Kobe was really high. I was like crazy about Kobe, still am. And I really do like LeBron. I don’t like that. He does a lot of drama on the court. But I do really like, you know, I love the way he plays and I love the way he I love his entrepreneurship. I don’t know if you’ve noticed this, he creates Netflix documentaries. And you know, I think he’s a great entrepreneur and a basketball player. And people don’t realize that about him. So yeah. Anyways, back to the rapid fire. Sorry, I’m just talking about basketball right now. So one thing that you think people should know about creating content on LinkedIn that they don’t know,

Kenneth Ellington 3:31
I would say maybe people don’t realize this, but um, like engagement and actually getting people to actually buy your stuff are two different things. Right? So one thing fright I guess like Justin wants to talk about this a lot. One of his articles like the top of the sales funnel, maybe likes right? And as you get further down, and down and down, right, and maybe condemned, and then maybe come calls, and then they become like sales calls, right? So different pieces of content will create different pieces of that, right? Um, you want to have like a balanced diet, or both, right? You want to have content that gives you a lot of engagement, people get to know who you are, then you have calls designed to make people actually click and buy things right. So keep that in mind. Go on your LinkedIn journey.

Mahrukh Imtiaz 4:11
I love that. And what is one of the fears that you had when you started on LinkedIn?

Kenneth Ellington 4:16
On some probably stupid words you’re probably still do but if you want to I wrote that people don’t remember anything, right? Yeah. So it’s pretty cool. It’s pretty cool, right? So if I mess up I can just tweak the post posted again, like Oh, someone’s like, was a friend I never seen before. It’s pretty cool.

Mahrukh Imtiaz 4:34
I love it. I love it. And what is one of the fears that you have now as you continue to post on LinkedIn,

Unknown Speaker 4:39
not getting enough? The answer sales calls?

Mahrukh Imtiaz 4:45
Absolutely. So something that people don’t talk much about. Thank you so much for being vulnerable there and being honest. So what is one common myth about being a creator on LinkedIn that you want to debunk

Kenneth Ellington 4:55
our process easy or you say post pictures about yourself? Catch me on LinkedIn like It’s not like Instagram, or Facebook or Tik Tok. The contest normally a little more deep, more nuanced, I would say. And like, compared to the other platforms, because it is LinkedIn wasn’t really designed to be a good business platform. Right? Right. And a lot of connections and networking opportunities a little bit different compared to different other platforms. I would say,

Mahrukh Imtiaz 5:20
I love it. What are 123 Mistakes You wish you had avoided? As a risk management online entrepreneur?

Kenneth Ellington 5:28
I would probably say I’m trying to be an expert in everything. Because the way my brain works, I like a lot of different things. So if I narrow down what’s kind of hard for me, um, I just like posting random stuff that wasn’t pertain directly towards our brand was another mistake that I’d probably say that I made.

Mahrukh Imtiaz 5:50
There. Okay, so just like random things that you’ve done throughout. I guess they’re I missed that part. Yeah, like credit understand it. Yeah. Okay. The first

Kenneth Ellington 6:03
one was like back in college. It was like random stuff out of posts.

Mahrukh Imtiaz 6:08
Oh, fair. Fair. Okay. That makes sense. All right. What are what’s the biggest, most expensive mistake you’ve ever made?

Kenneth Ellington 6:14
Like in general, or to pretend towards business?

Mahrukh Imtiaz 6:17
Anything you want to answer? You can answer.

Kenneth Ellington 6:21
Ah, thank you. So sake, I’ll probably say like, I dated this girl one time, and she’s still like, handed over to me. This is back when I was like, Bro away. That’s

Mahrukh Imtiaz 6:33
so funny. Sorry, not funny. But funny now.

Kenneth Ellington 6:39
It’s just like, back when I was like, broke camp like $100 is like $1,000. Yeah. And you took a year, girls,

Mahrukh Imtiaz 6:50
the girls a hustler? So I love it. Awesome. What is one thing that you really love that you’ve purchased? That’s 100 under $100.

Kenneth Ellington 7:02
Under $100? Um, dang. dores? Probably, I would say, I don’t know I very expensive tastes satellite.

Mahrukh Imtiaz 7:14
Love it. Me too.

Kenneth Ellington 7:18
I would probably say Are they honestly the on monitors mount for my marincin are probably the best thing. I’m able to actually move my screen around. So when I’m actually working, I just flip it back. So I have three monitors. When I’m not working on my business, I can flip it around, like so I can do my videos face to face. I think that that was like $80

Mahrukh Imtiaz 7:37
I love it. It’s called an arm monitor.

Kenneth Ellington 7:39
Yeah, um, or Morgan, Stanley think.

Mahrukh Imtiaz 7:42
Okay, awesome. I’ll have the link in the show notes. So okay, that’s what I was asking. All right. Awesome. All right. Final question for the rapid fire. What are 20% of the things you do that bring you 80% of the results in your online entrepreneur journey?

Kenneth Ellington 7:55
Now, ah, question. I’ll probably say LinkedIn right? By creating good LinkedIn content so far. That’s where I’ve gotten almost all my clients. So I’m seeing Cranko LinkedIn content has gotten me like the majority of my results from actual sales.

Mahrukh Imtiaz 8:11
I love it. Okay, awesome. Well, thanks again. Kenneth.

For those of you have been listening to this short, rapid fire. We do have a longer podcast episode with Kenneth and you’ll see that in this week. So if you want to learn more about Kenneth and his journey, and his journey as an online entrepreneur and his content creation journey, and his journey as a side Hustler, make sure you tune into that podcast episode. And if you’ve liked this episode, let us know DM us on LinkedIn. And yeah, till next time, you got this beautiful!

Well beautiful it is my hope that this podcast inspired you to create your own podcast. Remember, you don’t have to quit your nine to five to do it. And if you found value in this podcast, you’re gonna love my free training video on how you can get started today. DM me the word if I see Chai on LinkedIn and I’ll send it over to you until then lots of love from your favorite you got this beautiful!