Most solopreneurs struggle with outsourcing, being consistent with content, and understanding which social media platform to focus on. In this episode, Rich and I discuss how Rich got into entrepreneurship, the benefits of podcasting, the struggle of consistency with content and what to do about it.
So, grab a cup of spicy chai and enjoy the episode!
Have a question/comment or just want to chat? DM me on Instagram @mahrukh.m.imtiaz
“I would say, as soon as you can – outsource every aspect you don’t like doing. At the beginning, it’s good to do all of it, so you understand it. But once you get to that point where it’s slowing you down from the rest of your business or rest of your objectives, find someone else to handle that piece for you and just continue to focus on the piece that’s best for you”
Highlights from this episode:
[4:27] What pushed you towards entrepreneurship?
[11:39] When to switch from side hustle to full time
[13:35] Rich’s goal setting routine
[16:07] Difference between being calculated vs holding yourself back
[20:16] Benefits of podcast
[30:11] 20% things that are creating 80% results
[33:55] Advice for your younger self
Connect with Rich:
A little bit about Rich:
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 22 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. He recently co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing , a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.